• celebrating 20 years writing ads
    • give me more
  • About
  • Work

DiegoFerrite

creative director / copywriter

  • celebrating 20 years writing ads
    • give me more
  • About
  • Work

Apelidos Sem Vergonha

How to Please a Woman

Gerety Award 2026
Shortlist - HealthCut

Time Saver Ads

Stuffy Spots

Shortlist D&AD
Pharma 2026

Shortlist Clio
Audio/Broadcast 2026

The Missing Mosquito

CLIO SPORTS 20025
Silver
Medium Public Relations - Use of Athlete/Talent/Influencer

CLIO 2025
Bronze
Public Relations - Use of Talent & Influencers

FIAP
Bronze - Inovación en PR
Bronze - Mejor uso de Influencer en cualquier plataforma

Clube de Criação 2025
Anuário - Digital/Melhor Resposta em Rede Social
Shortlist - Relações Públicas
Shortlist -Digital/Melhor Uso de Criadores e Influenciadores
Shortlist - Digital/Melhor Uso de Mídias Sociais

EFFIE 2025
Finalist - General Products

EL OJO
Shortlist - Influenciadores e cocriação de conteúdo

EL OJO SPORTS
Shortlist - Plataformas digitais, redes sociais e influenciadores

Caixas

Unforgettable

Sustainable Match

PPA (Prêmio Profissionais do Ano)
Finalista categoria 30” nacional

S.O.S. Tomatoes

Cannes Lions 2023
Shortlist - Entertainment Lions for Gaming
(Live Broadcast/ Live Streaming - Branded Content for Gaming)

Clube de Criação / CCSP Festival

Silver Star - Digital/Games

The Refugee Tree

Fast Company
5 world-changing ideas from Latin America

WARC Creative 100/ Gunn Report
Listed as one of the most awarded campaign of the world

Cannes 2022
GOLD LION - Outdoor / Ambient & Experiential - Special Build
SILVER LION - Outdoor / Ambient & Experiential - Transit
SILVER LION - Direct / Sectors - Not-for-Profit. Charity. Government
BRONZE LION - Outdoor / Innovation in outdoor - Standard Sites
BRONZE LION - Social & Influencer / Culture & Context - Corporate Purpose & Social Responsibility
Shortlist - Outdoor / Culture & Context - Corporate Purpose and Social Responsibility
Shortlist - Outdoor / Innovation in Outdoor - Ambient Outdoor
Shortlist - Outdoor / Ambient & Experiential - Displays
Shortlist - Brand Experience & Activation / Guerrilla Marketing & Stunts
Shortlist - Direct/ Culture & Context - Corporate Purpose & Social Responsibility
Shortlist - PR / Excellence PR Craft - Public Affairs & Lobbing
Shortlist - Social & Influencers / Influencer market- Innovative use of influencers
Shortlist - Social & Influencers / Excellence PR Craft - Public Affairs & Lobbing

D&AD 2022
Graphite Pencil - PR / Public Affairs
Wood Pencil - Sound Design & Use of Music / Original Composition
Wood Pencil - Experiential / Responsible Activations
Shortlist - Direct / Integrated

Clube de Criação de São Paulo 2022
Green Star - OOH
In Book - Promo/Direct
In Book - PR

EL OJO 2020

GOLD OJO - Original Soundtrack
GOLD OJO - Sustainability
SILVER OJO - El Tercer Ojo
SILVER OJO - Film
4 SHORTLISTS

CLIO MUSIC AWARD
GRAND CLIO - Usage of Music in Innovation
GRAND CLIO - Usage of Music in Trailers/Teasers

NEW YORK FESTIVAL
Shortlist in Film Craft (Sound Design/Use of sound)
Shortlist in Audo/Radio Craft (Music/Sound Design)
Shortlist in Film Craft (Best Original Music)

CICLOPE 2021
Shortlist - Original Music

EPICA AWARDS
Silver Best Use of Music

ESPN Eye Test

Cannes Lions 2015
SILVER LION - CYBER (Bus Shelter)
BRONZE LION - CYBER (Website)
SHORTLIST - HEALTH (Direct and Promo & Activation)
SHORTLIST - HEALTH (Website, Digital)
SHORTLIST - PROMO
SHORTLIST - OUTDOOR (Buss shelter) 
Clio Sports Award 2015
SILVER - Engagement/ Experiential
El Ojo de Iberoamerica - 2015
GOLD OJO - Interactive (website)
SHORTLIST - El Ojo Sports
Wave Festival 2016
GOLD - Cyber
Prêmio Lusos 2015
PRATA em ATIVAÇÃO
FIAP 2016
SILVER
AWWWARD
Honorable mention

CREDITS
Advertising Agency: Africa, Brazil
Creatives: Sergio Gordilho, Diego Ferrite, Caio Gandolfi, Caio Batista, Alexandre Esposito
Associate Creative Directors: Roberto Kilciauskas, Bernardo Romero
Creative Vice Presidents: Rafael Pitanguy, Eco Moliterno
Chief Creative Officer: Sergio Gordilho
Africa LAB Director: Evandro Soares
Agency Producers: Rodrigo Ferrari, Patricia Melito, Mariana Hermeto
Production Company: Academia de Filmes
Director: Marco Aslan
Sound Design: Jamute

Delayed Flight Machine

Cannes Lions 2018
SILVER LION - MEDIA (Use of Real-Time Data)
BRONZE LION - MEDIA (Use of Ambient Media - Large Scale)

El Ojo 2018
GOLD OJO - CREATIVE DATA (Best Use of Real Time Data)
SILVER OJO - CREATIVE DATA (Best Experience with Data)
SHORTLIST - MEDIA (Public Space Activation)
SHORTLIST - MEDIA (Innovative Usage of Digital Platform)

CCSP Festival
BRONZE - PROMO/DIRECT
YEARBOOK HONOR - OOH

Festival ABP 2018
BRONZE - PROMO

Take this Ad for a Run

CANNES LIONS 2022
BRONZE LION - Print & Publishing - Sectors Travel, Leisure
Shortlist - Innovation in Print & Publishing - Adapted Print

Skol 0303

Skol Reroute

Cannes Lions 2023
Shortlist - Brand Experience & Activation
(Live Brand Experience - Excellence in Brand Experience)

Viver com Leveza é a nossa cara

Popeyes Celebrity Coupons

Rebuilding History

El Ojo 2019
Gold in PR

Cannes 2019
Shortlist in PR

Gap Edition

Cannes 2020-2021
Shortlist in Design

TAM Museum in a Trolley

Cannes Lions 2015
SHORTLIST - PR
WAVE 2015
PRATA em OUTDOOR
CLUBE DE CRIAÇÃO 2015/ 40º ANUÁRIO
BRONZE em OUTDOOR
SIGI 2015
GOLD em OUTDOOR
New York Festival 2015
Shortlist - Branded Content
Shortlist - Outdoor
Shortlist - PR
Shortlist - Media
Lusos 2014/15
OURO em MÍDIA (Meios e Melhor Uso de Mídia)
OURO em DESIGN (Design de Produto)
BRONZE em OUTDOOR (Formato Especial)
BRONZE em MARKETING DIRETO (Marketing Relacional/ Via Pública)
BRONZE em DIGITAL (Digital/ mini-site)
BRONZE em DESIGN (Design Gráfico)
PRATA em PR
PRATA em Eficácia
EL OJO
SHORTLIST - PROMO
SHORTLIST - DIRECT

 

CREDITS
Creative Director: Paulo Sanna e Adriano Abdalla
Copy: Adriano Abdalla, and Diego Ferrite
Art: João Paulo Martins e Luis Paulo Allegretti
Motion Production: Diogo Mangiacavalli, Ugo Zamponi, George Gomes e Yuri Oshiro
Production: Fuego Digital
Sound design: Fuego Digital

 

 

KitKat Red Phone

El Ojo 2018
SILVER OJO - AUDIOVISUAL (Art)
SHORTLIST - AUDIOVISUAL (Photography)

Ciclope Latino
Shortlist- Production Design
Shortlist - Direction
Shortlist - Styling and Costume Design

Client: Nestlé Brasil Ltda
Agency: J. Walter Thompson Publicidade
CCO: Ricardo John
ECD: Humberto Fernandez
CD: Erico Braga e Roberto Vilhena
Art Director: Caio Gandolfi e Felipe Revite
Copy: Diego Ferrite
Production: Maisa Delgado e Marisa Toledo

Production Company: Landia
Direction: Rodrigo Saavedra
Photography: Charly Ritter
Art: Vera Arico
Executives: Carol Dantas, Sebastian Hall
Client Services: Rafael Passos
Edit: Carla Mainomi, Elton Bronzeli
Post-Production: Mosh Post Production
Collour: Marla Colour Grading

Sound Production: Loud
Client Services: Tatiana Ornellas
Voice: Phil Nicholson


Last Person

Seriously, have a break

CCSP FESTIVAL
Yearbook Honor - OOH

CREDITS
Advertising Agency: J. Walter Thompson
CCO: Ricardo John/Rodrigo Grau
ECD: Humberto Fernandez
Creative Direction: Luciana Cardoso
Copy: Diego Ferrite e Rodrigo Rocha
Art: Caio Gandolfi e Diego Vieira
Production: Santa Transmedia
Director: Jorge Teivelis

Peoples of The Forest

El Ojo 2019
Silver - Audiovisual (Low Budget)
Shortlist - Audiovisual (Direction)

Ciclope Latino 2019
Gold - Cinematography
Gold - Location
Bronze - Low Budget

Ciclope 2019
Shortlist - Cinematography
Shortlist - Location
Shortlist - Low Budget

CCSP Festival 2019
BRONZE - Sound Design
YEARBOOK HONOR - Cinematography
YEARBOOK HONOR - Green Star


#LessPrejudiceMoreIndigenous

#LessPrejudiceMoreIndigenous
CICLOPE LATINO

SILVER: Script
SILVER - Original Music

CCSP Festival
Yearbook Honor – Scene Direction
Yearbook Honor – Photography

The Exchange

El Ojo 2018
SHORTLIST - AUDIOVISUAL (Animation)

Heinz Bacon AD

CREDITS
Creatives: Caio Gandolfi and Diego Ferrite
CD: Alvin Shiguefuzi / Marilu Rodrigues / Paulo Medeiros (Feijao)
ECD: Otavio Schiavon
Planning: Rodrigo Maroni / Aldo Pini / Fernanda Valeria / Daniela Ferrari / Marilia Ramos
Special projects: Monique Lima/ Juliana Leite / Isabela Levy
Cliente Service: Marcio Santoro / Paula Coelho / Mariana Ferreira / Gabriel Naccarato

Tramontina Master of Churrasco

CCSP Festival 2017
YEARBOOK HONOR – TV, Cinema and other Screens

Forebrain Emotional Engage Ranking
3rd place in Brands that retain consumers attention

 

CREDITS
Title: Mestre Churrasqueiro
Agency: J.Walter Thompson Brasil
Client: Tramontina
CCOs: Ricardo John e Rodrigo Grau
ECD: Humberto Fernandez
Head of art: Humberto Fernandez
Creative Directors: Mariana Borga e Diego Wortmann
Art Director: Caio Galdolfi
Film Copywriter: Diego Ferrite
Content Copywriter: Diego Ferrite e Rodrigo Rocha
Client Services: Renata Dall’Onder, Camila Roveda, Fabricio Soares
Brand Leader: Lilian Chwartzmann
RTV Director: Marcia Lacaze
Production RTV: Leonardo Damasceno (filme) e Josiane Toniolo (rádio)
Production: PBA Cinema
Director: Santi Dulce
Executive Director: Mayra Gama
Sound Production: Cabaret Studio
 

Tudo Junto & Conectado

Coca-Cola 6224 Thanks

First Position on Youtube LeaderBoard. (12/2016)

CREDITS
Client: Coca-Cola
Product: Institucional
Agêncy: J.Walter Thompson
Title: 6.224 Obrigados
CCOs: Ricardo John, Rodrigo Grau
ECD: Humberto Fernandez
Creative Directors: Gustavo de Lacerda, Nacho Mendiola
Art Director: Caio Gandolfi
Copywriter: Diego Ferrite
RTV: Marcia Lacaze

Production: O2 Filmes
Direction: Fred Luz
Executive Direction: Fernando Meirelles
Photography Direction: Juliano Lopes
Sound Production: Supersonica

Brahma World Cup

CREDITS
Agency: Africa
VP: Eco Moliterno
Digital Creatives: Caio Gandolfi, Caio Fernando Fávero Batista, Diego Ferrite
Illustration icons: OpalaRosaChoque
Film Production: Conspiração Filmes
Director: Breno Silveira

Brahma United Anthem

CREDITS:
Agency: Africa
CCO: Sergio Gordilho

VPs: Eco Moliterno, Rafael Pitanguy
Creative Director: Alexandre Prado
ACD: Alvin Shiguefuzi
Copy: Diego Ferrite
Art Director: Caio Gandolfi, Caio Batista
Production: Conspiraçåo
Director: Paschoal Samora
Sound Production: S de Samba

Brahma Viva o Campinho

CREDITS
Agency: Africa
Digital Art Director: Caio Fernando Fávero Batista, Caio Gandolfi
Digital Copywriter: Diego Perillo Ferrite
Head of Digital: Alexandre Prado
Executive Creative Director: Rafael Pitanguy
General Creative Director: Sergio Gordilho
Projects Creative Director: Evandro Soares
Production team: Rodrigo Ferrari / Patricia Gaglioni / Stella Gafo
Production: Conspiração
Director: Breno Silveira
Sound production: Big Foote

Gold Fever

CREDITS
Agency: Africa
CCO: Sergio Gordilho

VPs: Eco Moliterno, Rafael Pitanguy
Creative Director: Alexandre Prado
ACD: Alvin Shiguefuzi
Copy: Diego Ferrite
Art Director: Caio Gandolfi, Caio Batista
Type Design: Daniel Leitão
Production: Piloto Cinema e Televisão Ltda
Directors: Daniel Soro e Alexandre Chalabi
Sound Production: Antfood
 

Make it Amstel

CREDITS
J. Walter Thompson
CCOs: Ricardo John e Rodrigo Grau
ECD: Humberto Fernandez
Creative Directos: Gustavo Soares e Erico Braga
Art Direction: Caio Gandolfi
Copy: Diego Ferrite
RTV: Marcia Lacaze and Marisa Toledo

Carnival
Production Company: Landia
Director: Milton Kremer
//
Fisrt Libertadores
Production Company: PBA
Director: Santiago Dulce, Nixon Freire

Troller

CREDITS of TROLLER
Agency: J.Walter Thompson
CCO: Ricardo John
CD: Erico Braga e Roberto Vilhena
Art: Rafael Falco e Caio Gandolfi
Copy: Diego Ferrite e Breno Ferreira
Creative Production Studio: Spray Filmes
Audio: Squad

The 9th of Evoque

CREDITS of LAND ROVER SYMPHONY Nº9
Agency: Wunderman
VP: Paulo Sanna
DC: Squad Adriano Abdalla and Fernando Tomeu
Head of Art: JP Martins
Art: Guilherme Medici
Copy: Diego Ferrite and Ricardo Polinesio
Production: Academia de Filmes
Audio: Ritmika

CREDITS of The Missing V
Agency: Wunderman
Art Director: Andre Araujo
Copy: Diego Ferrite
Creative Director: Adriano Abdala

Listerine Tartar Control

Printed on Lürzer's Archive

AA

Mystic 7

CREDITS
Creatives: Diego Ferrite, Gustavo Soares and Caio Gandolfi
Production: Corinthians Mil Grau
Voice Over: Xis

Rio Paralympic Opening

Cannes
Shortlist in Entertainment

My role: Write the Case Study finding the best narrative to tell the public about the opening ceremony.

Keep it Strong

POP Credicard

Itaú

faz um iti

Abastece Aí

Ipiranga Racing Challenge

AmPm Inconvenient Truths

Quem sabe, Safra

Safra Investment Funds

Wash The Thing

The Burned Pencil

Claro & Facebook

Tatá & Titi

Claro Cursos

Ultra Friday

Claro & Motorola

Claro & Samsung

Mães & Pais

Claro WorldCup

Rocky Spirit

The Outdoor Outdoor

Hidrata Exame

Garotos Propaganda da Garoto

Deu match!

Ranking YouGov BrandIndex

Campanha mais lembrada de 2023

O legal fica UAAAU

Não Vivo Sem

Vivo & Samsung

Santander Segurança

SAC do EX

Dia dos Papitos

TikTok Awards 2025
Categoria “É o momento” - Melhor campanha em datas especiais

Nada Tira MInha Leveza

Pesadelo dos Insetos

Pinball Peugeot

Apelidos Sem Vergonha

— view —

Captura de Tela 2026-06-17 às 02.09.04.png

How to Please a Woman

— view —

JONTEX_VISUAL_REALEASE_KV_ENUS_9.png

Time Saver Ads

— view —

Captura de Tela 2026-02-26 às 15.59.13.png

Stuffy Spots

— view —

Captura de Tela 2026-02-26 às 15.49.59.png

The Missing Mosquito

— view —

Captura+de+Tela+2025-03-07+a%CC%80s+14.59.12.jpg

Caixas

— view —

Captura de Tela 2026-06-17 às 11.36.09.png

Unforgettable

— view —

Captura+de+Tela+2025-01-28+a%CC%80s+15.28.19.jpg

Sustainable Match

— view —

Screenshot+2024-08-09+at+16.35.09.jpg

S.O.S. Tomatoes

— view —

sos-tomotoes.jpg

The Refugee Tree

— view —

the-refugee-tree1.jpg

ESPN Eye Test

— view —

eye_test.jpg

Delayed Flight Machine

— view —

BACKGROUNDbaixa.jpg

Take this Ad for a Run

— view —

Captura+de+Tela+2022-05-22+a%CC%80s+11.50.43.jpg

Skol 0303

— view —

thumb_0303.jpeg

Skol Reroute

— view —

Screen+Shot+2023-05-06+at+09.39.22.jpg

Viver com Leveza é a nossa cara

— view —

Screenshot+2024-01-20+at+12.31.44+AM.jpg

Popeyes Celebrity Coupons

— view —

7.jpg

Rebuilding History

— view —

ferrite.jpg

Gap Edition

— view —

WhatsApp%2BImage%2B2021-05-09%2Bat%2B10.55.42%2B%285%29.jpg

TAM Museum in a Trolley

— view —

tam.jpg

KitKat Red Phone

— view —

Telefone.jpg

Last Person

— view —

Screen%2BShot%2B2019-05-17%2Bat%2B19.10.16.jpg

Seriously, have a break

— view —

Screen+Shot+2016-08-12+at+5.08.28+PM.jpg

Peoples of The Forest

— view —

1050543+%E2%80%A2+Instituto_Social_Ambiental_B3A3898-1+foto.jpg

#LessPrejudiceMoreIndigenous

— view —

05.jpg

The Exchange

— view —

Screen+Shot+2018-04-11+at+2.57.16+PM.jpg

Heinz Bacon AD

— view —

HEINZ_02.jpg

Tramontina Master of Churrasco

— view —

ferrite.jpg

Tudo Junto & Conectado

— view —

Captura+de+Tela+2021-12-05+%C3%A0s+15.26.08.jpg

Coca-Cola 6224 Thanks

— view —

ferrite2.jpg

Brahma World Cup

— view —

copa.jpg

Brahma United Anthem

— view —

CORINTHIANS.jpg

Brahma Viva o Campinho

— view —

campinho.jpg

Gold Fever

— view —

thumb_youtube_old.jpg

Make it Amstel

— view —

03.jpg

Troller

— view —

Screen+Shot+2018-04-11+at+2.41.17+PM.jpg

The 9th of Evoque

— view —

Screen+Shot+2019-05-17+at+21.14.22.jpg

Listerine Tartar Control

— view —

Screen%2BShot%2B2019-05-17%2Bat%2B21.34.27.jpg

AA

— view —

00_AA_SIRI.jpg

Mystic 7

— view —

Screen%2BShot%2B2019-05-17%2Bat%2B21.23.46.jpg

Rio Paralympic Opening

— view —

Screen%2BShot%2B2019-05-17%2Bat%2B21.10.31.jpg

Keep it Strong

— view —

Screen%2BShot%2B2019-05-17%2Bat%2B21.32.38.jpg

POP Credicard

— view —

Screen%2BShot%2B2019-05-17%2Bat%2B21.30.39.jpg

Itaú

— view —

Screen%2BShot%2B2019-05-17%2Bat%2B21.36.00.jpg

faz um iti

— view —

anitta_2b.jpg

Abastece Aí

— view —

Screen+Shot+2020-10-06+at+17.57.50.jpg

Ipiranga Racing Challenge

— view —

Screen+Shot+2021-03-23+at+17.36.25.jpg

AmPm Inconvenient Truths

— view —

Screen+Shot+2021-03-23+at+17.56.45.jpg

Quem sabe, Safra

— view —

Screen+Shot+2021-03-23+at+20.57.56.jpg

Safra Investment Funds

— view —

Captura+de+Tela+2021-08-21+a%CC%80s+19.47.42.jpg

Wash The Thing

— view —

Captura+de+Tela+2021-08-21+a%CC%80s+19.01.44.jpg

The Burned Pencil

— view —

Captura+de+Tela+2021-08-21+a%CC%80s+19.31.38.jpg

Claro & Facebook

— view —

Captura+de+Tela+2021-08-22+a%CC%80s+11.24.09.jpg

Tatá & Titi

— view —

Captura+de+Tela+2021-08-22+a%CC%80s+11.58.25.jpg

Claro Cursos

— view —

Captura+de+Tela+2021-08-22+a%CC%80s+11.36.27.jpg

Ultra Friday

— view —

Captura+de+Tela+2022-02-21+a%CC%80s+11.50.21.jpg

Claro & Motorola

— view —

Sem-Titulo-2-e1631902340248.jpg

Claro & Samsung

— view —

Captura+de+Tela+2022-05-22+a%CC%80s+11.57.09.jpg

Mães & Pais

— view —

Screen+Shot+2023-02-15+at+00.27.57.jpg

Claro WorldCup

— view —

IMG_2471.jpg

Rocky Spirit

— view —

Screen+Shot+2023-02-15+at+00.35.50.jpg

The Outdoor Outdoor

— view —

Screen+Shot+2023-02-15+at+00.32.36.jpg

Hidrata Exame

— view —

1670254574848.jpg

Garotos Propaganda da Garoto

— view —

Screenshot+2024-01-20+at+1.17.48+AM.jpg

Deu match!

— view —

Screenshot+2024-01-20+at+1.03.07+AM.jpg

O legal fica UAAAU

— view —

Screenshot 2024-09-11 at 11.41.24.png

Não Vivo Sem

— view —

Screenshot 2024-09-11 at 11.30.34.png

Vivo & Samsung

— view —

Screenshot 2024-09-11 at 11.32.11.png

Santander Segurança

— view —

Captura%2Bde%2BTela%2B2025-01-28%2Ba%25CC%2580s%2B15.33.55.jpg

SAC do EX

— view —

capa.png

Dia dos Papitos

— view —

Captura de Tela 2025-09-23 às 21.52.37.png

Nada Tira MInha Leveza

— view —

Captura de Tela 2026-02-26 às 16.21.17.png

Pesadelo dos Insetos

— view —

cover.png

Pinball Peugeot

— view —

Captura de Tela 2026-02-26 às 18.08.59.png