DiegoFerrite

MAKE NO MISTAKE
MAKE IT AMSTEL.

We created a new tagline for Amstel in Brazil.
The expression "Vai de Amstel que não tem erro" is an informal invite that means literally "Make no mistake. Make it Amstel".

Concept

TVC
Libertadores Championship

It was the first time an European beer brand sponsored officially the hugest Latin America football championship. But in Latam everything is different: The jerseys and team flags are color full.  The supporters are noisier. We had stadiums at sea level and others at the mountains. 
What about the supporters themselves introduce the scenario by writing a letter to welcome the brand and propose a deal? They come with the heart and the emotions, and Amstel with the beer.

TVC
Carnival

During Carnival Festival, the TVC and Web Films delivered a direct message: If you choose the right beer, your Carnival will be just fine. Men could dress like woman, people could be shameless and have fun. There is no preconceptions and nothing wrong when you Make it Amstel.

Web Films

Text: Carnival is too short to drink the wrong beer.

Text: You wait 360 days for this 5. It can't go wrong.

Text: Intercalating, your Carnival lasts longer.