DiegoFerrite

THE TASTIEST AD IN THE WORLD

To launch the new Caramelized Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, awe used the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, we distributed in food trucks pieces of the “tastier ad in the world”: edible bacon strips marked with an exclusive iron bar at high temperature. The message? ‘HEINZ BACON’S ARRIVED’ to launch the product.
In partnership with burger places some sandwiches sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon.

To spread the new Heinz Bacon flavour launching around the world, we created both Portuguese and English message stamps for the activation.