We invited the singer Anitta, the rapper MC Jotape and the brazilian actress Grazi Massafera to launch the new payment app of Itaú Bank.
The videoclip launches the concept “Faz um iti, é bom pra todo mundo.” (Do iti, is good for everyone.)
The idea is communicate that the payment app is good for famous and anonymous people, to pay, transfer or receive money. Is good for everyone.