DiegoFerrite

Popeye’s turned images of celebs eating their chicken into discount coupons.

It’s no news to Americans that Popeyes chicken is loved by celebrities. 
But in Brazil nobody really knows about the hype around their chicken. 

To make the chicken hype travel, Popeyes Brazil launched a campaign incentivizing people to post a photo of a celeb eating Popeyes chicken for a juicy discount. 
Celebrity Coupons is Popeyes Brasil biggest campaign yet and the first communication of the brand on Brazilian TV as well.

The spot explores not only the appetite appeal scenes of the chicken, but also shows sports, music and internet celebrities that get caught eating Popeyes chicken in their private moments, such as wedding parties or even in a private jet.

We transformed the love celebrities already showed for our chicken on social networks into discounts.
Any celebrity eating Popeyes can now help people to eat it too, with a huge discount.