DiegoFerrite
creative director / copywriter
They are the forest.
Young people, women, medicine men, chiefs and shamans. The protagonists for the #PeoplesOfTheForest campaign are 25 leaders from nine indigenous tribes in the Amazon, from Quilombola communities in Vale do Ribeira (SP) and from riparian communities in Terra do Meio, Pará. With their strength and beauty, the campaign honor the diversity of the people living in and protecting the forests, reminding us that it is the forests that regulate the climate, produce rain for farming and house the planet's largest biodiversity, a potential source of new medications and cures.
