DiegoFerrite
creative director / copywriter
Who is calling?
The terminology does not matter. Fact is people are loosing their temper earlier than ever in their lives. It could be about the Internet connection, loosing a videogame match, a plug that does not properly fit or even a telemarketing call.A small issue becomes a good reason to overreact.
But KitKat wants to make fun about it, specially telling young people that everyone needs a break sometimes. It’s part of life. It’s natural.
To cause identification, we picked these small annoying moments and took it to an extreme situation: a war room during an alien invasion.
