The biggest open air cinema festival in Brazil was not supposed to happen on the outside. So we run for another title: The smallest open air cinema Festival in the world.
We recreated the festival in a very tiny scale for beings that are free and safe to go outside, even with the pandemic: ants.
The small Rocky Spirit Festival mockup was exactly identical the real festival.
We had Ferris Wheel, lake, climbing wall, slack line, hotdog stand, mini posters, and also a big screen. (Actually a mini screen). All made for the ants.
The full ants Festival was displayed online, in a 42 minutes video.
And we use it to invite people for the real festival with the message:
“This is the smallest Open Air cinema festival, o watch the biggest access rockyspirit.com.br
Even with the pandemic, people are still going outside for short walks. They do jogging, go to the supermarket, go to the bakery or walk the dog.
Our Festival is a short film Festival. What if we take advantage of these short walks to display a short secret movie of the Festival?
We invited the festival fans to GPS connect on their mobile, detect if they are outside and ask them to do a short walk to watch the secret movie.
Always endorsing the importance of preventive measures when outside, such as using the mask and not making an agglomeration.
This year the festival was online, but fans could watched an extra special secret movie outside on their phones.